Ideation (noun): The convergence of research, data and analytics with strategy, messaging and action. Transformation (noun): a thorough or dramatic change in form or appearance.
We’ve transformed ideation by going beyond creating ideas and seeing how they perform. We delve into the psyche of your audience. Through tools like MirrorBranding™ we listen to you and your audience, finding new ways to connect at each phase of the process – from strategy development through audience action.
Yes, we’ve created award-winning work for Whataburger, Don’t mess with Texas® and Rise Recovery. But our wide array of skills and tools like our patented MirrorBranding™ process moves our work beyond awards and into the hearts of your audience. We take your message, elevate it, and get your audience engaged.
We know when it comes to results, numbers speak louder than words. We have those numbers from clients who have achieved their goals through results-driven campaigns backed up by our straightforward strategy. See how we’ve helped elevate clients through integrated campaigns, experiential promotions and hyper-targeted media messaging.
NEWS & UPDATES
Culturally-rich San Antonio is proud of its history, food and fiesta attitude towards work and play. Just like our city, we love to share our history, our experiences and share stories from the voices that have transformed our community through the ages.
GDC Marketing & Ideation Recruits Caleb Harris for Media Coordinator Role
Caleb Harris, our media coordinator at GDC Marketing & Ideation, brings experience from roles at Texas State University and Harris County Precinct 2.
The Unveiling of the Harvey E. Najim Girls Inc. of San Antonio Campus
We're proud to have collaborated with Girls Inc. for the grand opening of the Harvey E. Najim Girls Inc. of San Antonio campus, a transformative moment in empowering girls amid staggering challenges. The event garnered notable dignitaries, media attention, and over $572,000 in earned media value, echoing a resounding triumph of resilience and empowerment.
GDC’s family of brands, including Recon Digital Media and GDC Studios, allow us to create content and offer creative marketing and advertising solutions to a wide spectrum of industries, from large corporations to brand new start-ups.
Recon is dedicated to putting a human touch on digital marketing. We are a team of generalists who look at the whole picture and create digital campaigns to reach any audience. That means unlike specialists, we know a lot about a lot. From traditional digital tactics like behavioral targeting, search engine optimization (SEO) and pay-perclick (PPC) to cutting-edge experiential digital elements like addressable digital ads and VR, GDC not only brings experience in the known digital environment, but also works diligently to test areas of digital technology as they become available.