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TRANSFORMATION OF
IDEATION

Ideation (noun): The convergence of research, data and analytics with strategy, messaging and action. Transformation (noun): a thorough or dramatic change in form or appearance.

We’ve transformed ideation by going beyond creating ideas and seeing how they perform. We delve into the psyche of your audience. Through tools like MirrorBranding™ we listen to you and your audience, finding new ways to connect at each phase of the process – from strategy development through audience action.

OUR WORK

Yes, we’ve created award-winning work for Whataburger, Don’t mess with Texas® and Rise Recovery. But our wide array of skills and tools like our patented MirrorBranding™ process moves our work beyond awards and into the hearts of your audience. We take your message, elevate it, and get your audience engaged.

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The Office of the Texas Secretary of State runs a voter education campaign with every election season.
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Texas CASA is the statewide association for 73 local CASA programs. They work to connect each part of the CASA community and empower the local programs to perform at their highest level. At the local level, the programs recruit, train and supervise Court Appointed Special Advocate (CASA) volunteers to advocate for children involved in the child welfare system and improve their well-being.
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The Office of the Texas Secretary of State runs a voter education campaign with every election season.
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Texas CASA is the statewide association for 73 local CASA programs. They work to connect each part of the CASA community and empower the local programs to perform at their highest level. At the local level, the programs recruit, train and supervise Court Appointed Special Advocate (CASA) volunteers to advocate for children involved in the child welfare system and improve their well-being.
TRANSFORMING
CLIENT EXPERIENCE

VIDEO
CASE STUDY

We know when it comes to results, numbers speak louder than words. We have those numbers from clients who have achieved their goals through results-driven campaigns backed up by our straightforward strategy. See how we’ve helped elevate clients through integrated campaigns, experiential promotions and hyper-targeted media messaging.

NEWS & UPDATES

Culturally-rich San Antonio is proud of its history, food and fiesta attitude towards work and play. Just like our city, we love to share our history, our experiences and share stories from the voices that have transformed our community through the ages.

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GDC Awarded SABJ Business of the Year!

GDC Marketing & Ideation invested in two new companies to offer its clients, among other services, marketing, advertising and public relations under its service umbrella.
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yolanda haymon

Empowering Journalism and Community: Yolanda Haymon's Journey from Scholarship Winner to Associate Account Director at GDC

Yolanda Haymon, now serving as the Associate Account Director at GDC, shines as a rising star in the field of communications, igniting a passion that continues to shape her career and the aspirations of future journalists.
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OUR TEAM

GDC’s family of brands, including Recon Digital Media and GDC Studios, allow us to create content and offer creative marketing and advertising solutions to a wide spectrum of industries, from large corporations to brand new start-ups.

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RECON DIGITAL

Recon is dedicated to putting a human touch on digital marketing. We are a team of generalists who look at the whole picture and create digital campaigns to reach any audience. That means unlike specialists, we know a lot about a lot. From traditional digital tactics like behavioral targeting, search engine optimization (SEO) and pay-perclick (PPC) to cutting-edge experiential digital elements like addressable digital ads and VR, GDC not only brings experience in the known digital environment, but also works diligently to test areas of digital technology as they become available.

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GDC STUDIOS

We have in-house videographers, editors, producers, gear and over 25 years of experience to create fully-integrated campaigns, social and digital content as well as radio and television. This streamlines the process in a cost-efficient way that assures alignment of brand and strategy and transformative storytelling. Whether you use GDC Studios alone or pair our services with the strategic direction of GDC Marketing & Ideation, you are bound to get a product that will engage your audiences.

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EXPERIENTIAL

GDC Marketing & Ideation’s award-winning experiential creates meaningful connections, drives sales, directly reaches and educates the public and increases ROI for recognizable brands including Don’t mess with Texas®, Texas A&M University-San Antonio and Amazon. From in-person events to socially distanced road tours with our state-of-the-art digital truck, we do it all in-house!
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LET'S WORK TOGETHER

We would love to get to know you and help you reach the audiences you need. Contact us and let us know how we can assist you.
CONTACT US