Ideation (noun): The convergence of research, data and analytics with strategy, messaging and action. Transformation (noun): a thorough or dramatic change in form or appearance.
We’ve transformed ideation by going beyond creating ideas and seeing how they perform. We delve into the psyche of your audience. Through tools like MirrorBranding™ we listen to you and your audience, finding new ways to connect at each phase of the process – from strategy development through audience action.
OUR WORK
Yes, we’ve created award-winning work for Whataburger, Don’t mess with Texas® and Rise Recovery. But our wide array of skills and tools like our patented MirrorBranding™ process moves our work beyond awards and into the hearts of your audience. We take your message, elevate it, and get your audience engaged.
NEWS & UPDATES
Culturally-rich San Antonio is proud of its history, food and fiesta attitude towards work and play. Just like our city, we love to share our history, our experiences and share stories from the voices that have transformed our community through the ages.
GDC Awarded SABJ Business of the Year!
Empowering Journalism and Community: Yolanda Haymon's Journey from Scholarship Winner to Associate Account Director at GDC
OUR TEAM
GDC’s family of brands, including Recon Digital Media and GDC Studios, allow us to create content and offer creative marketing and advertising solutions to a wide spectrum of industries, from large corporations to brand new start-ups.
RECON DIGITAL
Recon is dedicated to putting a human touch on digital marketing. We are a team of generalists who look at the whole picture and create digital campaigns to reach any audience. That means unlike specialists, we know a lot about a lot. From traditional digital tactics like behavioral targeting, search engine optimization (SEO) and pay-perclick (PPC) to cutting-edge experiential digital elements like addressable digital ads and VR, GDC not only brings experience in the known digital environment, but also works diligently to test areas of digital technology as they become available.
GDC STUDIOS
We have in-house videographers, editors, producers, gear and over 25 years of experience to create fully-integrated campaigns, social and digital content as well as radio and television. This streamlines the process in a cost-efficient way that assures alignment of brand and strategy and transformative storytelling. Whether you use GDC Studios alone or pair our services with the strategic direction of GDC Marketing & Ideation, you are bound to get a product that will engage your audiences.
