Ideation (noun): The convergence of research, data and analytics with strategy, messaging and action. Transformation (noun): a thorough or dramatic change in form or appearance.
We’ve transformed ideation by going beyond creating ideas and seeing how they perform. We delve into the psyche of your audience. Through tools like MirrorBranding™ we listen to you and your audience, finding new ways to connect at each phase of the process – from strategy development through audience action.
OUR WORK
Yes, we’ve created award-winning work for Whataburger, Don’t mess with Texas® and Rise Recovery. But our wide array of skills and tools like our patented MirrorBranding™ process moves our work beyond awards and into the hearts of your audience. We take your message, elevate it, and get your audience engaged.
NEWS & UPDATES
Culturally-rich San Antonio is proud of its history, food and fiesta attitude towards work and play. Just like our city, we love to share our history, our experiences and share stories from the voices that have transformed our community through the ages.
The Most Influential Commercials During the Olympics and Why They Are Successful
Explore the most influential Olympic commercials, as we analyze how their powerful storytelling, emotional appeal, and universal themes have made them memorable and successful on a global stage.
Lifesavers Conference 2024: Skyrocketing Highway Safety Excellence
From April 7-9, 2024, highway safety professionals from across the nation gathered in the vibrant city of Denver, Colorado, for the annual Lifesavers Conference — the largest gathering of its kind in the United States. Among them was Ana-María Phillips, GDC’s chief strategy officer, who was a keynote speaker and brought a wealth of knowledge and strategic thinking to attendees.
OUR TEAM
RECON DIGITAL MEDIA
Recon is dedicated to putting a human touch on digital marketing. We are a team of generalists who look at the whole picture and create digital campaigns to reach any audience. That means unlike specialists, we know a lot about a lot. From traditional digital tactics like behavioral targeting, search engine optimization (SEO) and pay-perclick (PPC) to cutting-edge experiential digital elements like addressable digital ads and VR, GDC not only brings experience in the known digital environment, but also works diligently to test areas of digital technology as they become available.