Services

GDC hasn’t just transformed ideation, we’ve transformed what it means to be a full-service agency! At GDC, we don’t specialize in one thing — we do it all. From paid and organic social and digital campaigns to experiential tours complete with digital trucks and brand ambassadors, we have the capacity, expertise, and team to take care of all your marketing needs.

Marketing & Advertising Strategy

The foundation of GDC’s stellar reputation in San Antonio and beyond is strategy. Through a mixture of qualitative and quantitative analysis, we can not only engage your audience, but get them to act. Our best-in-class strategy is what drives results for our customers and transforms ideation.

Our strategic services include:

Focus Groups

Market Testing

Market Reports

Demographic Discovery

Brand Development

Our brand development strategies are what set us apart on the marketing scene. Our patented Mirrorbranding™ process helps new and existing brands discover their mission, values and purpose.

MirrorBranding™

This series of intensive workshops with your brand leadership, employees and stakeholders allows your organization to discover and develop its true voice before sharing it with the world. Multiple brands including Whataburger, WaterFleet and Trinity University have benefitted from this process.

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Creative Services

Our on-site creative team of designers, copywriters, programmers, and producers are ready to take on any creative challenge.

We've won multiple awards and made clients for life with our creative output. These services include:

Logo development and design
Brand development
Billboard, digital banner. TV and f00l campaign creation
Messaging architecture and crafting
Bilingual copywriting
Art direction and graphic design
Website design and content development
Sales presentation and tool kit development
Corporate communications material development
Translation services (English-Spanish/Spanish-English)

Public Relations

We are proud to have professionals at GDC with extensive backgrounds in communication, journalism, and public relations. Having worked with some of the largest news publications in the country, we know the press and the press knows us. Look at what our PR professionals offer!

Our PR services include:

Reputation assessment and management
Communication strategy and implementation
Crisis planning and management
Media relations
Blogger and influencer relations
Special events
Media interview training and workshops

Looking for public relations help for your organization?

Media Buying & Planning

We have an expert team of Media buyers and planners on-site to purchase airtime, strategically plan scheduling and get our clients in front of the audiences they need to reach. Look at what our media team can offer your brand!

Our team's resources include:

Audience research through Arbitron.
Simmons and Scarborough Media Budget Analysis
Full media plan and placement
Vendor negotiations
Results measurement through Nielsen and Airbitron
Follow up and confirmation communications
Key success metric and ROl reporting

Ready to get your message out to the masses?

Experiential & Grassroots Services

With so many billboards, television commercials, and social ads hitting consumers, it can be difficult to cut through the noise. That’s where GDC’s award-winning experiential team steps in.

Our professional brand ambassadors will increase brand awareness and drive engagement through live events, interactive tours, digital trucks and interactive experiences consumers can't find anywhere else.

Multiple brands have benefited from these interactive engagements including:

Don't mess with Texas®
Child Passenger Seat Safety
Click it or Ticket
Texas Secretary of State's Voter Education campaign

Learn more about our team and assets at the link below.

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Research

At GDC, strategy always drives the work we do on our clients’ behalf. And we rely heavily on research to inform strategy. Research isn’t a new service offering; it’s been one of our core offerings for more than 25 years. It’s in our DNA.

We offer both qualitative and quantitative methods including but not limited to:

In-depth interviews (IDIs)
Focus groups (traditional/in person, web cam-enabled, asynchronous, and online chat)
Quantitative surveys (telephone and online)
Intercepts

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Key Partners

Recon Digital Media

When you partner with GDC, you also have access to Recon Digital Media for all your digital and social campaign needs.

Recon offers clients a guiding hand into the world of social media campaigns and digital advertising. Our digital experts provide our clients with:

Social media planning, management, and campaign creation
Paid social and digital campaign creation
SEO optimization
IT support
Web design and hosting

RECON DIGITAL MEDIA SITE

Geomedia

Geomedia creates high-impact digital imagery for film, video, web, mobile and experiential media. Services include:

Digital motion picture acquisition
Production services
Post production
3D animation
Motion graphics
Visual effects
Interactive application development

GEOMEDIA WEBSITE

THE WORK SPEAKS FOR ITSELF

Services from GDC have transformed businesses and organizations around the country. But don’t just take our word for it. Click below to see the amazing results we’ve achieved for all types of organizations, from government to nonprofits to global businesses.

CASE STUDIES

Our AI Policy, written by Humans

At GDC Marketing & Ideation, we use AI to assist in some content development. To ensure transparency, accountability, quality and privacy, we adhere to internal AI usage standards. These standards help us safeguard against biases, maintain data security, and uphold our commitment to ethical marketing practices. One of these standards is that AI should be used to assist in content creation, not fully automate it. We ensure every piece of content we develop is shaped and reviewed by people who have an understanding of our audience and AI’s limitations.