• To engage the Texas Hispanic community with an education and awareness campaign about the consequences of drinking and driving, GDC created “DWI Loteria.” Our customized version of the popular Mexican “bingo” game Loteria integrated key messaging in a culturally relevant and fun way. Our DWI Loteria mobile experience allowed Hispanic festival goers to play.

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  • Bilingual Campaign

    Through the use of television & radio commercials, outdoor billboards, mall kiosk ads, online banner ads, and collateral materials including cafeteria tray liners and car window shades, GDC developed an integrated bilingual campaign that featured children imploring their parents to “Save Me With a Seat.”

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  • Tablet App

    Armed with the years of knowledge and expertise in the retail industry, GDC created an in-aisle sales application that equips retail staff with the tools they need to become experts at selling products. Our proprietary tablet app is able to capture customer information and measure ROI based on trackable interfacing.

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How We Inspire Change

GDC Marketing & Ideation has earned a reputation for innovative ideas, values-based leadership and unparalleled strategy that all come together to achieve one simple, yet powerful mission: Inspire Change.

While it is just two simple words, this mission statement is at the heart of everything we do. We inspire change in ourselves, in our clients and in our community as a whole. It’s not just about selling anymore; it’s about building communities around your brand.

Who we are

GDC is a full-service advertising, branding and public relations agency located in the heart of downtown San Antonio on historic Houston Street. For 20 years, GDC has been an active part of the vibrant downtown community, specializing in the general and Hispanic markets and serving clients in the public, private, non-profit and government sectors. GDC’s track record of success with national, regional and local clients speaks for itself and demonstrates our ability to manage nationally recognized brands while delivering measurable results at the local market level.

We offer comprehensive, turn-key services in all of the following areas:

• Marketing and Advertising Strategy
• Social Media Marketing Strategy and Implementation
• Creative and Identity Development
• Human-Centered Research (Certitude™ and Humanalysis™)
• Digital Strategy and Development
• Media Planning and Buying
• Public Relations, Community Relations and Public Affairs
• Media Relations
• Advocacy/Cause Marketing

GDC is a fully integrated agency. However, what matters to you is the customized approach designed specifically for the needs of your brand. Sometimes the best approach is a high-touch advertising campaign, while other times grassroots outreach, public relations and social networking deliver the highest return-on-investment. More often, however, it’s a combination of touch points that builds a relationship with your audience, and GDC is engineered to build a strategic plan that combines the tactics to address your unique challenges and accomplish your goals.