yesenia gonzalez
GDC Marketing & Ideation names Yesenia Gonzalez as Media Director

With a career spanning two decades, Yesenia brings a wealth of experience and a track record of excellence to the GDC family. Armed with a BBA in International Business and a minor in Spanish, her academic foundation has been instrumental in navigating the dynamic landscape of media and marketing.

Her career started as a media coordinator at Bromley Communications. From there, she climbed the professional ladder, contributing her expertise to reputable organizations such as Sinclair Broadcast Group, City of San Antonio Metro Health, Benson Auto Group, Univision Communications, and more. Noteworthy positions include marketing director at Uvalle Law Firm and Benson Auto Group, senior media planner/buyer at The Atkins Group, and senior media buyer at Bromley Communications.

Yesenia's professional journey is a testament to her versatility. Her portfolio includes media planning and buying for Coors Brewing Company, Jumex, and Master Foods in the consumer packaged goods/beverage sector. She has also worked with Burger King in the QSR/restaurant industry and engaged in healthcare marketing with the Metro Health District.

Yesenia's extensive involvement in franchise and service industries is evident through her work with Southern Air, handling brands like Champion Home Services, KCA Services, Blanco AC, Electrical, and Plumbing.

Yesenia's commitment to excellence is reflected in the numerous awards she has received throughout her career. At Sinclair Broadcast Group, she consistently achieved MVP and Top Digital Marketing Consultant awards. She was also recognized nationally for herĀ performance as a Top New Business Consultant. Team awards, including the 2022 Big Give Campaign Second Place fromĀ The Nonprofit Council and first-place awards from HA Comedy Festival and PRSA San Antonio further highlight Yesenia's ability to lead and collaborate.


A true San Antonio native and only child, Yesenia Gonzalez is more than a media director; she is a dynamic professional, a loving mother, and an adventurous spirit who continues to leave an indelible mark on the world of media and marketing. As a mother, she embraces the joys of a blended family with a 26-year-old daughter, Clarissa, and a 10-year-old stepson, Connor. Soon to be married in April 2024, her family includes two cherished dogs, Oscar and Major. In her leisure, Yesenia's love for cooking takes center stage, with a penchant for trying new recipes. Her adventurous spirit also finds expression in hiking, traveling, and scuba diving, where she recently earned certification after completing dives at five different sites.