Don't Mess With Texas

For over thirty years, TxDOT has provided education and anti-littering messaging to the state of Texas through its iconic Don’t mess with Texas campaign. As the brand continues in its efforts to reduce the millions of pieces of litter accumulated along our Texas roads and highways, GDC has taken on the task to reestablish and emphasize that Don’t mess with Texas means don’t litter and make the brand more relevant to a younger audience. We completed a market analysis, conducted quantitative and qualitative research and with those findings, built a comprehensive marketing plan with earned media, social media, TV, radio, digital advertising and grassroots. Two distinct elements we took to the road were a Don’t mess with Texas Virtual Reality Experience and a song search contest where the winners were featured on TV commercials across Texas. Through the 35 activations across Texas, the VR Experience was played 938 times and we had 175 contestants participate in the song search boosting visits to the Don’t mess with Texas visit sites by over 100%.

Statewide Impaired Driving Campaign

Statewide Impaired Driving Campaign

GDC leads all creative development, media planning and buying, grassroots outreach, experiential marketing and public relations efforts around all the statewide impaired driving initiatives on behalf of TxDOT. Our campaign efforts target multiple audiences including college students, young adults and Hispanics. Additionally, GDC manages a number of seasonally based campaigns around football season, the holidays, Independence Day and Labor Day.

TN News

TN News

GDC produces the award-winning publication TN News, which is TxDOT’s bi-monthly internal communications publication for current and past employees and partners. Managing everything from content aggregation to photo shoots and a 32-page design and layout, GDC has evolved the internal product into an exciting and dynamic tool for TxDOT.

Child Passenger Safety Campaign

Child Passenger Safety Campaign

Far too many injuries and even fatalities occur with children who are not properly restrained in a Child Safety Seat in Texas. To reduce this, GDC launched a multi-channel educational campaign to urge parents and caregivers to make sure they have properly installed child safety seats in their vehicles and that they always make sure their children are properly restrained in them.

Teen Click it Or Ticket

The Texas Department of Transportation’s Teen Click It or Ticket campaign encourages teen drivers to buckle up. GDC created a targeted strategy to get this message out to high school students. The plan included in-person visits to 6 high schools around the state, an augmented reality experience, a custom VR game, radio ads and social media, including a play on ASMR vids, to spread the safety message. Overall, the Teen Click It or Ticket campaign generated over $2 million and 19 million media impressions.

Be Safe. Drive Smart.

Be Safe. Drive Smart.

Issues from speeding, distracted driving, aggressive driving and drowsy driving to driving safe in work zones and pedestrian safety all fall under the umbrella of the Be Safe. Drive Smart. Campaign. GDC developed a year-long campaign that delivered important information across paid media, social engagement, public relations, grassroots outreach and experiential marketing to educate Texas motorists on the importance of always exercising safe driving behavior to keep themselves and others safe and alive.