![Image](https://www.gdc-co.com/wp-content/uploads/2022/11/dont-mess-with-texas-header.png)
When GDC was entrusted with the Don't mess with Texas® brand in 2017, the phrase had taken on a life of its own; "Don't mess with Texas" meant different things to different people and not always the trademarked intention. Our approach was to refocus the tagline and bring it back to its original purpose: litter prevention.
![Image](https://www.gdc-co.com/wp-content/uploads/2022/11/Mid.jpg)
We reinvigorated the brand with new faces including Joe Jonas and Black Pumas all with a strong anti-litter message. Now, once again, Don't mess with TexasR means don't litter!
![Image](https://www.gdc-co.com/wp-content/uploads/2022/11/mid-photo-1.jpg)
![Image](https://www.gdc-co.com/wp-content/uploads/2022/11/mid-photo-2.jpg)