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With over 20 years of agency experience, Beth has worked on numerous marquis national, regional and local accounts, providing strategic guidance and day-to-day operational leadership to each. Perhaps most notably, Beth was responsible for acquiring Sprint/Nextel to GDC’s roster of clients and leading the account’s national field marketing efforts for more than four years. She also has an impressive background in health care marketing, spearheading the strategic development for Baptist Health System and Resolute Health.
Currently, Beth acts as GDC’s Chief Executive Officer, working to achieve operational efficiency and superior account service for all the agency’s clients. Her dual view of the business, both internal and client facing, positions her as an all-around expert able to see all sides of a challenge and take swift, decisive and appropriate actions.
Beth graduated from the University of Arkansas at Little Rock with a degree in radio/television/film. She is currently pursuing a Masters in Organizational Development and Leadership from University of the Incarnate Word. Beth’s experience and leadership make her a pivotal member to the GDC team, and an invaluable asset to any client.

Team
Every member of GDC’s team represents the brainpower that clients love and the heart that our culture is built upon.
Beth Ochoa
CEO/Partner
bio

Beth's ability to lead, construct and manage teams from an operational standpoint is matched only by her vast knowledge and experience in the marketing and advertising industry.
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Carey Quackenbush
Chief Ideation Officer/Partner
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Carey brings a mix of creative experience, leadership, marketing and business strategy to the table on any account he works on.
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Michele Brown
COO
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Michele uses her strong strategic and organizational skills to lead and manage the day-to-day operations of GDC. Her experience in marketing, advertising, PR, and broadcast journalism allows her to respond to client and agency needs in multi-faceted and creative ways.
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Ana-Maria Phillips
CSO
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Ana-María Phillips serves as chief strategy officer for GDC. Her vast experience in both the general and Hispanic markets, along with her unique bicultural background, ideally position her to help GDC clients connect with their audiences.
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Tom Lewis
Controller
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If something’s out of order, Tom notices. He’s “a little OCD” and likes to keep his pictures hanging straight, his receipts in a shoebox, and his dog neatly brushed.
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Marcie Casas
Chief Communications & Culture Officer
With 20 years of industry experience, Marcie specializes in audience engagement through all modes of communication including experiential marketing, social media, community relations and grassroots outreach. As the Culture Officer, she is responsible for the diversity, talent and well-being of agency employees and for promoting an agency culture in which employees can thrive.
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Lisa Gomez
Media Director
Lisa has a gift for knowing the best way to reach people through creative, cost‐effective media solutions—and another gift of getting that same level of media buying and planning excellence from her team. Her background includes extensive media planning and placement at the local, regional and national levels.
Services
GDC’s mission to Inspire Change guides everything we do to connect brands with customers and audiences. Here’s the toolbox we use to do so.
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ideation
ideation
Business- and industry-changing ideas don’t just come out of thin air. Beginning with research, GDC’s ideation team constantly seeks out gaps and opportunities that exist in the world around us. Rather than focusing on how things have been done, we focus on how things could or should be done. The results won’t be what you expect – and that’s the point.
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Millennial Marketing
Millennial Marketing
It’s the question every company and organization wants answered – how do you connect with Millennials? The Millennial market represents a shift in the entire model of marketing and communications, where the audience has more power and more of a voice than any previous generation. GDC’s team of Millennial marketing experts understands how to leverage this shift in power dynamics to break through the clutter and create allies for your brand.
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hispanic marketing
hispanic marketing
The rapidly growing Hispanic market can no longer be viewed as a minority audience. Which is why GDC employs a dedicated team of multi-cultural and bilingual strategists and creatives dedicated to understanding and connecting with the growing Hispanic population. As the lines continue to blur between the general market and the Hispanic market, GDC has the knowledge, the insights and the experience to bring the buying power of the Hispanic market to your business.
See our Hispanic Work.
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public relations
public relations
Shaping perception is an art form. Our seasoned public relations team provides top-drawer strategic planning and crisis counsel, creative ideas, traffic-driving promotions, aggressive media relations and attention-grabbing special events. And we have a reputation for getting results.
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Media
Media
Tough negotiating and decisive planning go hand-in-hand. That’s why we put equal emphasis on creating media plans that reach the most targeted audience possible and get you the best value available.
And it all starts with the I-Level Process.
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Digital Marketing
Digital Marketing
From website development to search engine marketing/optimization, content strategy and social engagement, GDC’s team of digital strategists, creatives and developers leverage technology to drive real-time results.
See Our Digital Work
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EXPERIENTIAL MARKETING
EXPERIENTIAL MARKETING
GDC has launched several experiential campaigns for TxDOT, each crafted in a way to deliver core campaign messaging directly to the targeted audiences. These unique experiential initiatives deeply connect the audience to your brand and create memorable impressions that actually change behavior.
See our experiential work
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Branding
Branding
Your brand goes far beyond your identity, and when properly harnessed, it can be your most powerful asset. Through MirrorBranding™, GDC uncovers the connection point between what your organization offers and what your customers value to create a strong brand strategy.
See the Process
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Consumer Research
Consumer Research
Guesswork has no place within the walls of GDC. Led by our on-staff cultural anthropologist, our commitment to uncovering actionable insights through quantitative and qualitative research is infused throughout every stage of our process.
See the Process
Join a Survey panel
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Marketing Strategy
Marketing Strategy
GDC’s mission to Inspire Change guides everything we do to connect brands with customers and audiences. Here’s the toolbox we use to do so.
See the Process
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Creative Development
Creative Development
Great creative must be unique enough to stand out, clear enough to understand and strong enough to drive results. Our team of art directors and copywriters work from strategy to execution to ensure an end product that is as effective as it is creative.
See Our Work
Process
GDC’s proven process uses research to identify what drives people to act, a branding process to ensure your communications are a reflection of their individual needs and desires and a strategic planning process to deliver your message directly to each target audience of one.
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I-Level Process
I-Level Process
We live in the age of “Me” media. In order to make meaningful connections, your business can no longer communicate with customers at a 30,000 foot level. We bring messaging down to a personal or “I” level. Using I-Level Strategic Planning , GDC creates the appropriate mix of strategies and tactics to connect with consumers in ways that are meaningful to each individual.The result is the right mix of traditional and non-traditional channels to bring your message face to face with the individuals that are most valuable to your growth and success.
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Certitude™
Certitude™
Certitude is our quantitative research product which tests the effectiveness of marketing messages that allows us to identify the difference between messages that are simply popular from those that are powerfully persuasive. Before we go to market with a particular message, we use Certitude™ to gather focus-group quality information from real people in real time. And we do it fast – this takes weeks, not months.
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Humanalysis™
Humanalysis™
Why do people act the way they do? Humanalysis ™ is our qualitative product used for combining cultural anthropology, the study of people and humanity, and ethnography, an in-depth research methodology, to answer that very question. Humanalysis ™ does not rely solely on common research techniques or take what people say at face value. Rather, it seeks to dig deeper and get to the core of consumers’ behavior through means that immerse GDC in people’s daily lives.
Learn more about the research offerings of GDC Insights or join a research panel.
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MirrorBranding™
MirrorBranding™
MirrorBranding™ is GDC’s branding tool that cuts to the core of what makes branding effective – creating a connection point between what you do and say as an organization and how that makes your audience feel. Ultimately, for people to connect with your brand they need to see their own values, beliefs and desires reflected in what you offer and what you stand for. That’s what MirrorBranding ™ does and it takes just weeks to uncover the foundational brand principles that will make your brand just as much a part of your audience as it is a part of your organization.