Sad-A-Lite Switch Campaign

Sad-A-Lite Switch Campaign

To win customers from Time Warner’s biggest competitor, Dish Network, GDC created a campaign featuring the “Sad-A-Lite” Guy. The communications pointed out all the shortcomings of satellite television technology and drove sales for Time Warner products.

Manu Ginobili Endorsement

Manu Ginobili Endorsement

GDC leveraged the appeal of Manu Ginobili, one of the stars on the San Antonio Spurs, to promote Time Warner’s products and offerings.

Promotional Sweepstakes

Promotional Sweepstakes

In order to drive acquisition spikes across Time Warner’s suite of products, GDC created seasonal promotional campaigns and sweepstakes that were promoted across multiple print, broadcast and digital channels.

Hispanic-Targeted “Reflections” Campaign

Hispanic-Targeted “Reflections” Campaign

GDC created the first-ever completely Hispanic-targeted campaign for Time Warner Cable in Texas. Going far beyond direct translations of general market materials, this effort put the Hispanic customer at the heart of the concept and strategy and was delivered in both English and Spanish language.