University of Houston Partnership Campaign
Throughout GDC’s eight-year relationship with TDECU, we assisted the member-owned credit union as they grew from a locally based organization in Lake Jackson, Texas to become the largest credit union in the Greater Houston area with an entrée into Dallas. As TDECU’s agency of record, GDC led all public relations efforts including acquiring the naming rights to the University of Houston Cougars football stadium, and developed and launched a new brand under the positioning of Be You. Belong.
