When Sprint acquired hundreds of new markets across the country, they needed a partner to help manage the field marketing efforts to translate the national brand at the local level. GDC was brought on to manage the media planning and buying and the creative development for all the local markets as well as the national creative for radio. Through a tiered system that leveraged national buying power with a localized approach, GDC was able to outpace the ROI of all of Sprint’s other agencies, including the national brand agency.
