Executive-Targeted Content Strategy

Executive-Targeted Content Strategy

To demonstrate Rackspace’s position as the leader in enterprise cloud-based IT solutions, GDC wrote, designed and printed a manuscript that explained how the future of open-sourced solutions will benefit their business. The manuscript was mailed to decision makers at Fortune 100 companies and acted as a door-opening strategy to the sales cycle.

Sales Support Strategies

Sales Support Strategies

GDC created sales materials and strategies to elevate Rackspace’s brand to appeal to Enterprise level companies. In addition to developing content and creating Enterprise brand standards, GDC developed a number of direct mail spectaculars that worked as useful attention grabbers and sales tools.

Internal Sales Incentive Campaigns

Internal Sales Incentive Campaigns

An inspired and motivated sales team is critical to any company’s growth strategy. GDC executed a number of internal sales incentive campaigns to drive sales numbers along strategically selected products and offerings.

Charity Water Advocacy Campaign

Charity Water Advocacy Campaign

Rackspace formed a strategic partnership with Share Point. To promote this new advantage, GDC developed a charitable giving campaign to benefit third-world countries in need of potable water. The result was a strong awareness of the new partnership in a meaningful and memorable way.