Beauty Scale Events

Beauty Scale Events

To promote P&G’s line of beauty products and drive measurable sales spikes for the retailers, GDC plans, designs and executes beauty scale events. These quarterly campaigns leverage national brand partnerships with celebrity endorsers such as Katy Perry, Selena Gomez and Taylor Swift, but provide unique creative campaign assets and promotional tracking that is exclusive to the local retailer.

Disney Partnership POS Promotions

Disney Partnership POS Promotions

Utilizing a strong partnership between P&G and Disney, GDC creates in-store promotions to drive measurable sales for select P&G products. As with all P&G campaigns, a 6-to-1 ROI was required and achieved.

Disney Partnership Digital Promotions

Disney Partnership Digital Promotions

In addition to the in-store promotions GDC executes on behalf of P&G, GDC builds and develops digital promotions to drive people online to both increase sales and to allow users to opt-in to provide useful customer information.