


Mi Pueblo Food Center is a grocery chain located in San Jose and San Francisco, California that focuses on selling authentic groceries and food to the Hispanic shopper. After the brand took a public hit, GDC was tasked with reinvigorating the brand to the community. GDC conducted Certitude™ research and a MirrorBranding™ exercise and established a new foundation on which a new multi-channel campaign was built to win back customers and achieve aggressive sales goals.