Brand Relaunch

Brand Relaunch

Armed with insights from market and consumer research and a firm understanding of the Mi Pueblo brand through MirrorBranding™, GDC launched a TV and radio campaign to reintroduce Mi Pueblo to the community. The campaign re-established the grocery chain as the “celebration of Hispanic traditions and culture” in a way that appealed to their core first-generation Hispanic shopper, as well as to a new and more acculturated Hispanic audience.

Un Mundo de Pasión Promotion

Un Mundo de Pasión Promotion

Leveraging the popularity of the World Cup amongst Mi Pueblo’s ideal shopper, GDC created a sweepstakes to drive people to the stores for a chance to win a car. The sweepstakes was supported by invitations to watch key games during the World Cup at Mi Pueblo store locations to continue to build a connection to the communities they serve.