Does your Agency have Creative Spark?

When it comes to choosing an agency of record, most businesses select one based on reputation, a referral from a trusted source or on specific needs they may have. For example, wanting to target a demographic an agency happens to specialize in. But, take a step back. Have you considered choosing an agency based on its creativity?

Any advertising agency can tell you their team is creative, but saying it doesn’t make it so.  What does creativity do for you, as a client? It aids in strategic planning, the development of innovative ideas and unpredicted solutions to your business challenges.

With a team like GDC, who is driven by creativity; strategic advertising and marketing becomes a visionary collaboration between clients, agency management and creative teams. It’s a shared effort that brings all of an agency’s departments – Media, PR, Creative, Research, Marketing and Advertising —together with our clients’ in-house teams to produce outstanding work.

• Clients bring their years of experience with the business and their passion for the product and the brand.
• Graphic designers and copywriters bring a broad world-view, an understanding of the prevailing cultures in the target market, and novel approaches to communicating the brand. They are charged with bringing forth compelling and powerful messaging, stunning imagery and high impact design.
• TV, Radio, and Digital Producers develop the most efficient means to bring the ideas to life.
• Account executives provide a bridge of understanding and consistent monitoring to ensure that a clear strategy has been established, projects are on target and on track, and systems are in place to track and analyze results. They understand the industry, product and everything there is to know about the client and the company’s position in the marketplace and the communities it serves.

GDC’s creative process finds channels in the flow of information and responds to opportunities with unexpected concepts and clear ideas. We discover these ideas through careful analysis of a client’s established base, core values, unique proposition, long-term goals and immediate intention.

Whether the campaign seeks to reinforce, maintain and refresh the brand or solve a specific problem, every element in this integrated agency/client team brings creative spark to a campaign. It’s a spark that results in purpose, science, and strategy — elevating it to an art form.

So the next time you are interviewing an agency, ask one important question during your review process – does your agency have a creative spark?