Certitude

Quickly gathering qualitative data on persuasive messaging

As the saying goes, “in God we trust; everything else, we test.” Certitude™ is our approach to testing marketing messages to separate simply popular messages from powerfully persuasive ones. Before we go to market with a particular message, we use Certitude™ to gather focus-group quality information from real people in real time. And we do it fast—this process takes weeks, not months.