Public perception depends on effective two-way communication. Our seasoned team provides top-drawer strategic planning and crisis counsel, creative ideas, traffic-driving promotions, aggressive media relations, and attention-grabbing special events. And we have a reputation for getting results.
Mutual relationships require both listening and speaking. First, we gain an understanding on the attitudes and concerns of community, consumer, employee and public interest groups. We then use this insight to develop tactics that build cooperative relationships with these groups, as well as with members of the media. By combining relevant messaging with powerful influence, we create positive community-wide perception of your company’s reputation and initiatives.
Grassroots efforts reach out to audiences from the ground up. We identify, educate and influence target audiences on their level, on their turf. We can help with things like speaking engagements, “train-the-trainer” sessions, special events and strategically distributed materials.
It takes contacts, experience and know-how to craft unstoppable messages. With more than 80 years of combined experience as working journalists, news decision makers and broadcast producers, we work and think like the media because we are the media.
Nothing affects public opinion faster than a crisis. Our experienced team has the skills to move into action quickly and effectively, whether it’s a pending layoff, a lawsuit, a federal investigation, a corporate mistake or a merger.
Internal communications create buy-in, motivation and easier acceptance of change. But the messaging has to be organized and assimilated to speak directly to your corporate community. We can steer you through the internal waters with training, crisis manuals, and company-wide meetings.
When you’re put on the spot, preparation is crucial. The media wants interviews, news stories and press conferences, and you want to be ready to answer their questions on your own terms. As former journalists and news decision makers, we have the inside track into how the media thinks. And we apply this expert knowledge to train you in advance.
Special Event Planning
Planning a successful event involves organizing a number of variables. From press conferences and media tours, to galas and grand openings, we can take your special event from concept to completion.