Online, mobile and interactive technologies make brands accessible to everyone. We integrate digital strategy across your website, internet platforms, social networks, mobile applications and interfaces. Then we measure how people are engaging with your brand on various devices and increase user-friendliness so they continue to interact. Our capabilities include usability and user testing, search engine optimization, analytics, web design and host/programmer collaboration.
Usability and User Testing
Many of today’s websites lack basic functionality that caters to their users and evolves over time. This can result in short site visits, lost visitors, missed content and low likelihoods of return visits. We provide expertise and strategy to build well-performing sites from the get-go. We then conduct user testing to finds unforeseen functionality gaps and make incremental improvements that enhance your users’ online experience with your brand.
Search Engine Optimization
Search is king. It’s the most commonly used resource in today’s online world, so optimizing the searchability of your brand online is high priority. We provide content management, keyword strategy and search advertising that drives your target online audience directly to your website.
Digital technology comes with more built-in and free metrics systems than any other mass medium. To ignore all that data would be ridiculous, and to interpret it incorrectly would be disastrous. We create customized metrics and databases to measure the activity and growth of your online user base. By scrubbing and managing data, we can monitor consumer behavior in real time and quickly adjust tactics to a changing, dynamic environment.
We carefully sift through the hype to develop a proper policy and plan for engaging users. Rather than letting current fads dictate your brand’s digital presence, we ensure that you are equipped to listen and connect with users on their level.