Lisa Gomez

Lisa’s a planner by nature. She’s never been to the grocery store without a list in hand (and a back-up one in her head, just in case they’re out of something). At GDC, she applies that same level of foresight to guide flexible plans that account for every last if, and or but in the ever-changing media landscape.

Lisa has been planning and buying media in general and Hispanic markets since 1998. Her guidance has gotten ads read, clicked, heard and seen for clients like Sprint, Citibank, Time Warner Cable, Vanguard Health System, Frost Bank, the Center for Disease Control, and the 2000 Bush Presidential election campaign. Prior to GDC, she began her career planning and buying Hispanic media for Taco Cabana and QuePasa.com at Media Rare.

Aside from work and shopping, Lisa uses her planning skills as the designated organizer of family outings and friendly gatherings. And when she does, she sends out an Evite six months in advance—you know, just to plan ahead.