Albertsons ProCamps Promotion- powered by P&G and GDC
GDC’s extensive retail experience has led to the creation of successful shopper marketing and sales promotions— finding the right product mix, promotion partners and offers that resonate with the hearts and minds of customers, creating differentiation and sales
See for yourself how GDC and client Procter & Gamble (P&G) leveraged once-in-a-lifetime sports experiences for kids to drive sales and traffic at Albertson’s stores across a portion of the United States.
It starts with a great partnership. P&G’s relationship with ProCamps, where sports fans of all ages can get a VIP experience to interact with players like Arizona Cardinal football player Larry Fitzgerald, 2014 Super Bowl champion Rob Gronkowski, Chicago Bears running back, Matt Forte, Philadelphia Eagles linebacker, Connor Baldwin and Olympic Gold Medalist in soccer, Alex Morgan.
Then, shopper marketing insights help create a great customer offer. In this case a twist on sports and a stock up message drive the phrase ‘Go For 2′. P&G and Albertson’s positioned great prices on favorite brands and an additional offer allowed customers to register to win a limited space at a kid’s sports camp hosted by one of our partnered professional athletes.
Next came strategic touch points out-of-store and in-store to intercept customers and drive them to the stores and help them navigate messaging around key brands at the shelf and endcaps. GDC created the digital ads and placement, social media assets and in-store point of sale leveraging the ‘Go for 2’ messaging, key products and pricing and images of the featured athlete for the sports camp.
The results were huge! The promotion drove sales, and customers and their children were able to create incredible memories, creating loyalty to P&G brands. SCORE!