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The Difference is Everything

It’s the things you won’t find anywhere else that give GDC the unique insight and expertise to exceed our clients’ expectations.

I-Level™ Marketing

While other agencies traditionally communicate to consumers from the 30,000-foot level, GDC brings messaging down to the personal or “I” level. Simply put, I-Level™ Marketing is about giving your consumers real brand experiences – not merely brand messages. The “I” refers to our integrated approach, which allows us to reach your consumer at every point in their day, through: traditional and non-traditional advertising, online, direct mail, in-store collateral and promotions and more. Whether we are handling the entire array of marketing and branding for clients, or localizing a national brand message across a fully integrated marketing mix, GDC is fully-equipped to provide true brand experiences, making your message, relevant, meaningful, and most importantly, profitable.

MirrorBranding™

MirrorBranding™ is the lens through which we see our client’s business, our advertising business and all forms of messaging. It helps us focus on the consumers’ desires, beliefs, and culture. It allows consumers to see themselves reflected in the product, messaging, packaging and brand across a fully integrated mix of above- and below-the-line communication touch points.

Certitude®

To ensure that we reflect the consumer, we employ Certitude®, a proprietary research you won’t find anywhere else. We apply the methodologies and tactics we’ve honed in the political arena to the corporate sector. It is innovative, forward-thinking, real-time “presearch.” This is focus group quality information that is qualitative and quantifies the difference between messages that are popular and those that are truly persuasive. And we do it fast — this process takes weeks, not months.

Field Marketing 

GDC has the unique ability to take national brand advertising and localize it across a fully integrated marketing mix – online, traditional advertising, direct mail, in-store collateral and promotions. Whether we are handling the entire array of marketing and branding for our client or working in tandem to support another national agency’s field marketing needs, GDC is equipped to handle everything from resizing and tagging thousands of ROP insertions to developing fresh creative under the auspices of the national brand to meet quick-turn needs for special projects or for individual market initiatives.

Multicultural

Marketing to Hispanics and other minority groups is a high-touch/multiple-touch exercise. To reach minorities in an effective and meaningful way, clients must speak to them in the places that are important to them and often. Our multilingual staff is skilled at designing and implementing advertising and marketing campaigns that open access to target populations.