A Fully Integrated Approach

While Mirror Branding™, Certitude® and I-Level™ are unique to GDC, they are not the only services we offer. GDC is a full-service, integrated marketing communications agency. That means all the departments work together to build solutions for every project with different perspectives from the experts of each discipline. And we do it all within the walls of our agency.

Marketing
You can’t put the cart before the horse, so before we begin any campaign, we get to know your needs, your wants and your goals. More importantly, we pinpoint and understand who you want to reach in which market, and apply creative strategies to reach them often, and in many ways.

Advertising
Our integrated teams, consisting of everyone from art directors and copywriters to project managers, broadcast producers and media experts, work together to develop comprehensive and relevant branding and marketing plans. Then we back them up with innovative creative concepts and seamless media coordination.

Creative Services
From developing fresh and original creative concepts for broadcast, print, OOH, interactive and more, to tailoring existing messages to different regional markets, our creative services are diverse. The result is creative that is relevant to the market in which it runs, and the flexibility and capabilities to handle any creative challenge.

Public Relations
We have a reputation for getting results. Our seasoned team provides top-drawer strategic planning and crisis counsel, creative ideas, traffic-driving promotions, aggressive media relations, attention-getting special events… the list goes on and on

Production
GDC and production go hand-in-hand. From production artists who are available to resize, reconfigure and reinvent print ads at a moment’s notice to in-house broadcast producers and print production managers to keep vendors on schedule and within budget.

In-store Promotions
We know how to get people to act at the point of purchase. We have experience in both the development and implementation stages of in-store promotions, and we can help you make connections where people are ready to buy.

Loyalty Marketing
Loyalty marketing can help build lasting relationships with your customers. In addition to generating new adds in your local markets, we can help strengthen the bond that exists with your current customers, thus reducing turnover and attracting more customers through
positive word-of-mouth advertising.

Interactive
We approach interactive marketing from a big picture perspective. Our capabilities include strategic planning and design for online and interactive projects. However, beyond our tactical knowledge of interactive marketing lies our intuition to use new media correctly, making sure we deliver interactive messages that are synergistic with your brand across all consumer touch points, and that we use every available tool to track the efficacy of each interactive effort.

Media Planning and Buying
Tough negotiating without decisive planning is like salsa without chips. Messy. That’s why GDC puts equal emphasis on creating media plans that reach the most targeted audience possible and getting you the best value available. Additionally, our expertise and understanding of the media landscape allows us to develop media plans that are unique and relevant to individual regions. Every market region is different, and we customize our media planning and buying to be most effective in each.