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IdeationWeekly

A Shower of Blessings and Confetti

April 23, 2015

“Where the spirit does not work with the hand there is no art.” – Leonardo da Vinci San Antonio is one of the nation’s most vibrant cities. Its culture, its hospitality, its focus on the future — these are just some of the reasons why GDC is proud to call it our home. Each year, thousands of tourists descend upon the city during Fiesta to partake in all of the fun festivities full of fellowship and tradition. Meanwhile, behind the scenes, thousands of hotel and restaurant workers, cab and carriage drivers, and many others work around the clock to ensure these visitors feel welcomed during this time by extending the warm hospitality that San Antonio is renowned for. Wanting to recognize this dedication, Saint Mary’s Catholic Church decided to host

The Word on Houston St.

Pachanga in the USA

In last week’s post we mentioned that we are in the middle – quite literally – of Fiesta celebrations. Along with visiting Market Square for lunch, GDC has its own office Pachanga. This tradition began only last year and it serves an opportunity for us as an agency to play games, eat, drink and be merry – true to GDC culture. Digging a bit deeper into the term “Pachanga,” we found that it means exactly how we we’ve been applying it – Party, Fun, Rowdy, Lively, Festive. To get a bit more technical, a Pachanga is a family gathering that includes a style of  dance originating from Cuba. We only had one GDCer volunteer to demonstrate how to merengue. Here it is –   Words in Spanish hold great meaning

IdeationWeekly

DWI Hangovers Don’t Go Away | a soberdriving, lifesaving campaign

April 17, 2015

Here at GDC, we love springtime as much as the next guy—believe me! We look forward to bright office decorations and March Madness each and every year. But unfortunately, there’s more to the season than just beach bashes and road trips. Last year, in Texas alone, there were almost 800 DUI-alcohol related crashes during Spring Break season. These preventable accidents caused 56 serious injuries and 33 unnecessary fatalities. For the second year in a row, GDC had the opportunity to Inspire Change by working with the Texas Department of Transportation (TxDOT) to educate young adults on the dangers of drinking and driving by associating the message that DWI hangover’s don’t go away. Before developing this platform for the campaign, we conducted research indicating most college-aged adults don’t see drinking and

The Word on Houston St.

The GDC Guide to Fiesta

April 13, 2015

Fiesta is a colorful, city-wide celebration of the battles of the Alamo and San Jacinto in San Antonio and all the people who live, work and play here. What started out as a one day event has grown into a whopping 17 day party that brings locals and tourists together and brings more than $284 million to the city’s economy. Fiesta at GDC is an exciting time that we love sharing with our clients, neighbors, friends and families. To help navigate the fun ahead, we’ve signed on as your tour guide and pulled together some helpful insider tips to ensure you get the most of your Fiesta experience. Plan Ahead: As much as we love to have a good time, we also want to make sure everybody gets home safely.

IdeationWeekly

Empowerment for All

April 09, 2015

In a world… *cue Don LaFontaine voice over* (Notice: the “In a World” intro is the only acceptable use of Comic Sans. Comic Sans = the font we love to hate.) In a world where talk is cheap, traveling salesman have become stationary background noise, and organic fun is gone with the trends, every once in a while there are brave heroes who go against the grain, go with their gut, and go get it. And we get to be a part of that story. Creative thinking sparks action. Action produces results. Results inspire change. Change inspires people. Inspired people have good ideas. Good ideas inspire growth. Let’s break it down – Protagonist: Procter & Gamble (P&G) Duty: launch new products that empower and bring the super hero salesperson out