How to Market to Millennials

September 25, 2015

By Ashlyn Aschbacher As a millennial, marketers often lump me into one narrow segment, defined by what they think all millennials want. Problem is each millennial, myself included, has different goals, agendas and motivators. So as a marketer I have to ask, how do we pinpoint our millennial target when they are all relatively distinctive? Based on our research, we know some millennials are inspired by social change. So what do we do? We engage them by getting them directly involved in a cause and in a campaign. We communicate with them through social networks and invite them to directly tell us their thoughts about a certain topic. How do they feel about texting and driving, or drinking and driving? Why do they choose one product over another? Giving this


A Different Approach to Hispanic Marketing

September 21, 2015

How can we not dedicate an entire month to Hispanics? How else do we celebrate and connect with the 50+ million consumers? The demographic is huge, and the culture’s influence in US society is even greater. Every year, from September 15th through October 15th, we proudly celebrate those who trace their roots to Spain, Mexico, Central and South America, and the Caribbean. That’s quite a vast and diverse segment, and thirty days may not seem enough time to touch on all the unique traditions, but when we focus on the commonalities such as language, family ties, faith and pride, the Hispanic culture begins to take shape as one. Fortunately for all, multicultural marketers like GDC and other agencies in the US have learned to recognize and appreciate those common threads,


How Will You Serve Today?

September 11, 2015

Most people can remember what they were doing on September 11th, 2001 when they heard about the attacks on the World Trade Center and Pentagon. In the days, weeks and even years after the attacks, people all over the nation came together to restore hope and serve our country in many ways. Every year, on that day, our country recognizes Patriot Day also known as the National Day of Service and Remembrance in memory of all the lives lost. This day encourages our nation to remember and reflect on the events of that day and volunteer to strengthen and bring our communities together. One beautiful story of remembrance displayed at the 9/11 Memorial and Museum in New York City is the “Survivor Tree”. A month after the attacks, this tree


Celebrity Endorsements: Are they worth the risk?

August 21, 2015

Word-of-mouth marketing is often touted as one of the most “grassroots” and “organic” methods to positively promote a brand. Brands love having their fans talk them up to their friends and family, post about how great their products are on their social media channels, and willingly wear or use their products for all to see. It’s a fantastic way to earn third-party credibility while promoting a product. We all know Diet Coke thinks Diet Coke is great, but what does your sister think about it? Your best friend? Their opinions are always going to be more important to you than that of a paid spokesperson. But what if that person is a celebrity? Celebrity endorsements are nothing new. They originated in the mid-1800s when purveyors of medicinal tonics would earn


How we are challenging deceptive advertising tactics in wireless

August 10, 2015

The telecommunications industry is constantly changing, and as a result, is extremely competitive. GDC was challenged by ClearTalk Wireless to help it stand out from the crowd by highlighting the freedom and value it offers to consumers. One immediate obstacle was how to overcome a deceptive boast used frequently by competitors in their advertising:  Unlimited Talk, Text and Data. The way this phrase is worded, it reads as if “unlimited” is the adjective describing Talk, Text and Data. In reality, “unlimited” describes only talk and text, which is unlimited. However, “Data” serves as a separate thought and offer. Consumers are falsely given the impression that data is also unlimited. It’s far from it. Customers, even those paying for unlimited data plans, are only paying for a limited amount of 4G