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IdeationWeekly

Celebrity Endorsements: Are they worth the risk?

August 21, 2015

Word-of-mouth marketing is often touted as one of the most “grassroots” and “organic” methods to positively promote a brand. Brands love having their fans talk them up to their friends and family, post about how great their products are on their social media channels, and willingly wear or use their products for all to see. It’s a fantastic way to earn third-party credibility while promoting a product. We all know Diet Coke thinks Diet Coke is great, but what does your sister think about it? Your best friend? Their opinions are always going to be more important to you than that of a paid spokesperson. But what if that person is a celebrity? Celebrity endorsements are nothing new. They originated in the mid-1800s when purveyors of medicinal tonics would earn

IdeationWeekly

How we are challenging deceptive advertising tactics in wireless

August 10, 2015

The telecommunications industry is constantly changing, and as a result, is extremely competitive. GDC was challenged by ClearTalk Wireless to help it stand out from the crowd by highlighting the freedom and value it offers to consumers. One immediate obstacle was how to overcome a deceptive boast used frequently by competitors in their advertising:  Unlimited Talk, Text and Data. The way this phrase is worded, it reads as if “unlimited” is the adjective describing Talk, Text and Data. In reality, “unlimited” describes only talk and text, which is unlimited. However, “Data” serves as a separate thought and offer. Consumers are falsely given the impression that data is also unlimited. It’s far from it. Customers, even those paying for unlimited data plans, are only paying for a limited amount of 4G

IdeationWeekly

Brand Awareness | TDECU Suits Up for U of H

July 02, 2015

  GDC loves being tossed a good challenge which is why we wasted no time in suiting up to hit the field when TDECU announced it was purchasing the naming rights to the new football stadium being constructed at the University of Houston. Game on! Founded in 1955, TDECU (Texas Dow Employees Credit Union) is the largest credit union in Houston with more than 210,000 members and $2.6 billion in assets. However, outside of its membership and the communities where it operates, the name recognition of TDECU and its brand was low to non-existent. An opportunity to rectify this arose in spring 2014 when the University of Houston (UH) announced it was selling the naming rights to its new 40,000-seat on-campus football stadium which was under construction. The UH Cougars

IdeationWeekly

Sticks ‘N Flicks Father’s Day Sweeps the Web

June 25, 2015

Like we mentioned in a previous blog post about our P&G ProCamps promotion, GDC has extensive experience creating successful shopper marketing and sales promotions. This time around, we partnered with Procter & Gamble again to develop our Sticks ‘N Flicks Father’s Day Sweepstakes. The concept was simple— with every purchase of at least $25 (on participating P&G products), customers immediately received a $7 discount. They also had the opportunity to register to win in the Stick ‘N Flicks Father’s Day Sweepstakes, which awarded one customer per day with a free Roku Streaming Stick™ and a year of free Hulu Plus to stream their favorite shows and movies. (Our new favorite includes the beloved Seinfeld, which just this week hit Hulu plus in its entirety.). The goal of this promotion was to

IdeationWeekly

Why is Company Culture Important?

June 18, 2015

Happy families are all alike; every unhappy family is unhappy in its own way. – Leo Tolstoy, Anna Karenina The same can be true of a company. Every company has its own challenges and yet each has the ability to turn things around by rallying employees. Why then do so many companies struggle when it comes to building a cultural identity? It’s a question that has led companies to call on us for help. And it’s an awesome responsibility. GDC is known for its strong company culture. We’ve spent 20 years nurturing and building it. Has it always been easy? No. Has it always been an enduring presence? No – and yes! We’ll admit there were times that we let it falter. The keyword here is “we.” As GDCers, our