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IdeationWeekly

Does your Agency have Creative Spark?

May 27, 2015

When it comes to choosing an agency of record, most businesses select one based on reputation, a referral from a trusted source or on specific needs they may have. For example, wanting to target a demographic an agency happens to specialize in. But, take a step back. Have you considered choosing an agency based on its creativity? Any advertising agency can tell you their team is creative, but saying it doesn’t make it so.  What does creativity do for you, as a client? It aids in strategic planning, the development of innovative ideas and unpredicted solutions to your business challenges. With a team like GDC, who is driven by creativity; strategic advertising and marketing becomes a visionary collaboration between clients, agency management and creative teams. It’s a shared effort that

IdeationWeekly

Digital Marketing era

May 21, 2015

Digital Marketing is fairly new to the advertising world, only in existence since the 1990s, and is changing and growing every day. This type of marketing not only meets consumers where they are, but follows them where they go— making it a strategic tool in any campaign. One of the unique components about digital campaigns is how easy they are to track and how insightful the report results they generate can be post campaign. Digital reporting is a large part of our online strategy at GDC. Our in-house Media Department, led by Media Director Lisa Gomez, uses its expertise to analyze these reports to drill down to best practices. These insights are then called upon when creating and tailoring digital campaigns for our clients. In this blog post, our media

IdeationWeekly

Creating a visual vocabulary that stands out 

May 14, 2015

In a world of photos with quirky millennials trying to act “normal”, professional women posing with arms crossed and a confident expression, and abstract images of a retiree lounging in front of a seamless pool, one financial institution dares to break the mold. Texas Dow Employees Credit Union (TDECU), the largest credit union in Houston, came to us looking for a brand transformation. From the beginning, our approach was simple—bring TDECU’s culture and values to life by showcasing unique people receiving individualized service tailored to their personal goals and needs. Through GDC’s Ideation process, we developed compound messaging that not only called attention to current and potential members, but also introduced distinctive personal attributes within their headlines. In every instance, our goal is to keep TDECU’s messaging simple while adding

IdeationWeekly

Millennials: Who are they?

May 11, 2015

With $200 billion in annual buying power, and representing the largest demographic in the workforce, without a doubt, millennials are a highly coveted target audience for brands. So much so, we have a designated team within our agency, led by our Millennial Marketing Planner Ashlyn Aschbacher, to study and track this demographic. So we posed the question to her. What is the biggest challenge brands face when marketing to millennials? Her response: understanding how to market to such a broad demographic. Sounds simple, right? It can be, but as Ashlyn and her team have learned, millennials are a challenging group to track down and have lifestyles, needs and wants that are very different from past generations. For example, they are a highly mobile group, constantly on the move and strong

IdeationWeekly

How A Game Can Save A Life | De Veras

May 07, 2015

For the second year in a row, the DWI Hangovers Don’t Go Away campaign wrapped up, leading us straight into the next GDC and Texas Department of Transportation (TxDOT) initiative—Hispanic Impaired Driving.  Of all alcohol-related accidents involving 17-34 year old males in the state of Texas last year, 49% involved Hispanic males, confirming this demographic needs to be informed about the very real dangers of drinking and driving. Our goal? The same: decrease the incidents of drinking and driving (in this case, among Hispanics in Texas and Mexican Nationals). Our approach? A bit different. Based on initial research about the consumption of Spanish and English media among non-acculturated, semi-acculturated and fully-acculturated Hispanics, we built the campaign platform:   “De Veras” means “For real,” a term used among both English and Spanish speaking Hispanics. By attaching the colloquial tagline “De